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Tell me brieflyabout your project.

A few bullet points are enough. I review your enquiry personally and get back to you with a first assessment of the next steps.

For example: where things stand, features you need, an existing website or special requirements.

NO OBLIGATION · DIRECT CONTACT

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Websites thatmove businessesforward.

Custom websites for businesses – from strategy and copy through design and development to SEO, analytics and ongoing support.

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  • Strategy
  • Copy
  • Design
  • Development
  • SEO
  • Analytics
  • Support

One web presence.Everything from one source.

From the first structure to day-to-day operation, the whole web presence follows one continuous concept. You do not coordinate several providers – you talk to one person.

  1. 01

    Strategy

    Goals, positioning and information architecture.

    • Target groups
    • Positioning
    • Sitemap
  2. 02

    Copy

    Messaging, content and user guidance.

    • Key messages
    • Page copy
    • Calls to action
  3. 03

    Design

    Custom UX/UI that fits the business.

    • Wireframes
    • Interface
    • Design system
  4. 04

    Development

    Responsive, fast and maintainable.

    • Responsive
    • Accessible
    • Fast loading
  5. 05

    SEO & analytics

    Technical discoverability and measurable use.

    • Metadata
    • Structured data
    • Privacy-friendly analytics
  6. 06

    Support

    Hosting, maintenance and further development.

    • Hosting
    • Updates
    • Monitoring

From the first callto launch.

Six clear phases, one point of contact. You always know what is being worked on and what comes next.

  1. 01

    Understand

    Goals, business and requirements.

  2. 02

    Structure

    Site structure, content and user journeys.

  3. 03

    Design

    Visual direction and interface.

  4. 04

    Build

    Technical implementation and optimisation.

  5. 05

    Launch

    Testing, SEO, analytics and go-live.

  6. 06

    Evolve

    Support and future extensions.

When the web presenceneeds to do more.

APIs, booking systems, CRM integrations, automations and custom functions can be added where they create real value.

WEB PRESENCE

The web presence stays the foundation. Extensions connect to existing systems instead of replacing them.

More on process automation

  • CRM integration

    Enquiries go straight into your existing CRM instead of an inbox.

  • Booking systems

    Appointments and reservations directly through the website.

  • APIs & interfaces

    Bring in or pass on data from existing systems.

  • Automated enquiries

    Forms that validate, sort and route to the right place.

  • Dashboards

    Make figures and workflows visible in one place.

  • Workflow automation

    Recurring steps between tools, handled automatically.

  • Custom web applications

    Functionality no off-the-shelf product covers.

Selected work.

Insights into selected web presences and digital projects – from the first idea to the finished build.

  1. Own project · westphal.tech · 2025–2026

    Bilingual studio web presence

    A web presence that explains the offer clearly, loads fast on every device and stays consistent in two languages – without a site builder or a heavy client framework.

    Delivered

    • Positioning, site structure and copy in German and English
    • Custom design system with typography and generative contour artwork
    • Fast static build with SEO, analytics and a contact form
    • STRATEGY
    • COPY
    • WEB DESIGN
    • DEVELOPMENT
    • SEO
    • ANALYTICS
    View project

  2. Wholesale · anonymised

    Data dashboard for weekly decisions

    Existing data views showed many market movements but did not answer which case needed attention that week.

    Delivered

    • Clear information architecture: the decision first, then the evidence
    • Interactive prototype with four comparable layouts
    • Traceable review material for every variant
    • UX & UI
    • DEVELOPMENT
    • DATA
    View project

  3. Own project · AI automation

    Controlled social-media automation

    Automating social-media workflows without losing control: reading sources, scoring relevance, avoiding repetition and staying stoppable at any time.

    Delivered

    • Separate workflows for posts and replies that can be stopped at any time
    • Daily limits and protection against repetition
    • Protected dashboard for status and control
    • AUTOMATION
    • DEVELOPMENT
    View project
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Portrait of Jonas Westphal
Jonas WestphalStrategy · Design · Development

Direct contact.No agency chain.

From the first idea to the technical build, you work directly with the person who plans, designs and develops the project. Decisions do not pass through several layers.

I am Jonas Westphal. My experience in systems administration also helps me consider how your website will run after launch as I build it.

  • OWNER-LED
  • DESIGN + DEVELOPMENT
  • DIRECT POINT OF CONTACT
  • SCHLESWIG-HOLSTEIN
  • REMOTE · ON SITE BY ARRANGEMENT
About Jonas Westphal

Let’s talk aboutyour project.

Tell me briefly where you stand today and what you want to achieve. I will get back to you personally with a first assessment.

NO OBLIGATION · DIRECT CONTACT

Taking on new projects